Project Overview
While working on staff at Shogun, I collaborated with the greater marketing design team to create this animated 2D explainer. The main objective of the video was to show off Shogun's newest product Frontend. A headless commerce solution.
To do this we created this visual case study about how Shogun partnered with high-end razor blade company OneBlade, to deliver a lightning-fast eCommerce experience for their customers buying products through their website. We outlined a few of the capabilities OneBlade was able to accomplish through the use of Frontend such as implementing 3D videos on the web, reducing page load times, and improving the overall consumer experience. The animation was my main responsibility taking the wonderful designs by Jinah and ensuring that the flow throughout the entirety of the video was engaging and cohesive. Simple match cuts and seamless transitions were used to keep the video in a seamless flow while also matching the narrative we aimed for.
Direction - Greg Beldam & Jennifer Pepper
Animation - Kenneth Hendren
Design - Jinah Kim
Sound design & mix - Kenneth Hendren
VO - David Rhodes
Script - Jennifer Pepper & Kat Ambrose